Two projects receive Addy awards

Two projects for clients at the University of Michigan were recognized by the Ann Arbor Ad Club at its February 2011 gala. A poster publicizing the opera Armide for the School of Music, Theatre & Dance received a Silver award, as did the Fall 2010 issue of Findings magazine, published by the UM School of Public Health.
The composer of Armide was Christoph Willibald Gluck, whose patrons included Marie Antoinette and whose musical contemporaries included Antonio Salieri, later to be a significant rival to Mozart. The first performance of Armide was in Paris in 1777, and it prompted much heated debate among Parisian opera purists, as Gluck's composition supplanted an earlier Armide version by the famed French operatic composer Lully. Gluck sought to return opera to its naturalistic roots, believing it had become artificial and stilted.